As a creative copy writer, my thoughts always veer towards the opening line – the how you engage, hook, and interest your reader and audience. But recently and for the worst kind of reasons, I’ve started thinking about those last words, their impact, their outpouring of emotions or are they stifled and trapped inside, taken with us and leaving a space of doubt, hope and a helpless void for the one left behind. In whatever form that takes.
How do we want to end what we say – be it that last sentence in a blog, book, press release, words to our family as we leave in the morning, or those actual very ‘last words.’
A friend of mine is struggling to breathe, cancer is consuming her, and she is giving it her everything to stay here and live. Keeping on talking to our little group of friends in our WhatsApp group. She’s written letters to leave behind and a book of instructions for her funeral. She’s prepared in all the ways she can, apart from the sadness of knowing it is hurtling towards her and what to say, what can you say? But say you must.
Over the years I have become a firm believer in telling people that you love them, showing them that you care – they are in your thoughts. You don’t always get that other chance to say or show it, when that moment, that breath of tangible air sits between you and the other to speak your truth. And that is how my friend is living, what I hope will be more than her last days, but I’ve told her – in the middle of the night when I know she is awake, IV stuck in her vein; on a card, on a call – I’ve shared how I feel about her.
When you are writing, recording, filling in those blanks in your email or whatever, think about what you are saying, and not just how it starts, but how it finishes. What will you leave in that space at the end, what do you want to say that counts.
Then write it down and say it.

All our love and all our pain
Will be but a tune
The Sun and the Moon
The wind and the rain
Hand in hand we’ll do and die
Listening to the band that made us cry
We’ll have nothing to lose
We’ll have nothing to gain
Just to stay this real-life situation
For one last refrain.Songwriters: Nicky Holland / Roland Orzabal (from Famous Last Words)
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